50 new leads in the first month
Koala Insulation of Denver
50New leads
30 daysTimeframe
A new franchise location needed a steady stream of local homeowners right away, and the leads were good from day one.
“A game-changer for our franchise.”
HVAC SEO
HVAC SEO That Fills Your Schedule Before the Heat Wave Hits
HVAC SEO is how a heating and cooling company shows up when a homeowner searches 'ac repair near me' at 9 p.m. in July. We get your Google Business Profile into the Map Pack, build service pages that answer real questions, and set up the signals ChatGPT and Google AI Overviews use to recommend local HVAC contractors.
Who is the best HVAC company in your city for a same-day AC repair?
AI answer
1
Your Company ★★★★★Top-rated HVAC pros with 200+ reviews mentioning fast, honest service.
2
Competitor A ★★★★☆Larger company, mixed reviews on response time.
3
Competitor B ★★★★☆Good prices, limited service area.
Google keywords
Searches we rank hvac businesses for
These are the searches that turn into booked jobs for a HVAC company. We pick the ones that fit your services and service area, then build pages and Google Business Profile signals around each one.
- ac repair near me
- hvac company near me
- furnace repair your city
- emergency ac repair
- 24 hour hvac service
- ac not cooling
- heat pump installation your city
- new ac unit cost
- furnace replacement your city
- ductless mini split installer
- hvac maintenance plan
AI search
What homeowners ask ChatGPT
More homeowners now skip the search results and ask an AI assistant. These are the kinds of questions where we work to get your business named in the answer:
- “Who is the best HVAC company in your city for a same-day AC repair?”
- “Should I repair or replace a 15-year-old air conditioner?”
- “How much does a new heat pump cost in your city?”
- “Which HVAC companies near me offer a maintenance plan?”
- “My furnace is blowing cold air. Who can come out tonight?”
The challenge
Why hvac SEO is different
Local Services Ads take the top of the page
For 'ac repair near me', Google often shows Local Services Ads above the Map Pack. You can buy those, but the Map Pack and organic results below them still get a large share of clicks. A strong Google Business Profile and a fast site mean you are not paying for every single call.
Emergency intent rewards proximity and hours
A homeowner with no heat wants someone close and open now. Accurate hours, a clear service area, and reviews that mention 'same day' or 'after hours' help Google and AI tools trust that you can actually show up. Wrong hours on one directory can cost you that trust.
Big-ticket installs need different pages than repairs
Repair searches are urgent. Replacement searches like 'new ac unit cost' or 'heat pump vs furnace' are researched for days or weeks. One generic 'services' page cannot serve both. You need separate pages for repair, replacement, heat pumps, and maintenance plans.
Franchise and PE-backed competitors with big budgets
Many markets now have national HVAC brands with large marketing teams. A local, owner-run company wins by being more specific: real city pages, real technician photos, and reviews that name the neighborhood and the job.
The plan
How we get your HVAC company ranking
Free audit and target terms
On the audit call we look at your Map Pack position, your site, and who is beating you for 'ac repair' and 'furnace repair' in your city. We agree on the target terms the guarantee covers: page one on Google plus AI recommendations for those terms.
$1,000 setup: site, profile, and AI foundation
We build or rebuild a fast site with separate repair, replacement, heat pump, and maintenance-plan pages. We fix your GBP categories, services, and hours, and add HVAC schema and entity info so Google and AI tools read your business the same way everywhere.
$399/mo: profile, posts, and reviews
Month to month, we manage your Google Business Profile with seasonal posts and job photos, publish content that answers repair-versus-replace questions, and help you ask tune-up and install customers for reviews that mention the service and city.
Monitoring and a monthly report
We track your Map Pack rank across your service area, check what ChatGPT, Gemini, and Perplexity say when asked for HVAC help in your city, and keep listings on Yelp, BBB, Angi, and Nextdoor consistent. You get a plain-English report every month.
Seasonality & timing
HVAC demand comes in two waves: the first real heat of summer and the first hard cold snap of winter. Search volume for 'ac repair' and 'furnace repair' can jump overnight, and the companies already sitting in the Map Pack take those calls. SEO takes months to build, so the work needs to start in the shoulder seasons. Spring and fall are when we push maintenance-plan and tune-up content, collect reviews from tune-up customers, and tighten the profile so you are ready when the phones ring.
Pages we build for you
- AC Repair
- AC Installation and Replacement
- Furnace Repair
- Furnace Replacement
- Heat Pump Installation
- Ductless Mini-Split Systems
- HVAC Maintenance Plans
- Emergency HVAC Service
- Indoor Air Quality
Google Business Profile categories
- HVAC contractor
- Air conditioning repair service
- Air conditioning contractor
- Heating contractor
- Furnace repair service
- Air duct cleaning service
Proof
Results for a insulation business
Jordan built the website and growth system behind these numbers. See more on our results page.
The Page One + AI Guarantee
Page one on Google, plus recommendations from AI assistants like ChatGPT, for the target terms we agree on together. We set those terms on your free audit call based on how competitive your trade and city are, so the goal is realistic and written down. And because it’s month-to-month, you’re never locked in.
HVAC SEO FAQs
How much does HVAC SEO cost?
HVAC SEO with SEO Slushie costs $1,000 once for setup, then $399 per month with no long-term contract. Setup covers a new or rebuilt website, Google Business Profile optimization, and schema for AI search. The monthly fee covers profile management, seasonal content, review help, monitoring, and a monthly report. Most HVAC agencies charge more and lock you in for a year.
How long does it take an HVAC company to rank in the Map Pack?
Most HVAC companies see Map Pack movement within two to four months, and steadier rankings after six months. It depends on your city, your review count, and how strong the local competition is. That is why we start in spring or fall when possible, so you are already visible when the first heat wave or cold snap drives searches up.
How do I get ChatGPT to recommend my HVAC company?
ChatGPT recommends HVAC companies it can verify across many sources. That means the same name, address, and service area on Google, Yelp, BBB, and Angi, plus reviews that mention specific jobs like 'furnace repair in Aurora'. Clear service pages that answer questions directly also help. We set up all of this and check what AI tools say about you each month.
Should I run Local Services Ads or do SEO?
Many HVAC companies do both. Local Services Ads charge per lead and stop the moment you pause them. SEO builds Map Pack and organic rankings that keep bringing calls without a per-lead fee. A well-run Google Business Profile with strong reviews also helps your Local Services Ads, since Google looks at reviews in both places.
Can you help us sell more maintenance plans?
Yes. We build a dedicated maintenance-plan page that explains what is included, how often visits happen, and why it saves money on repairs. We also post about tune-ups on your Google Business Profile before each season. Plan members are some of your best review sources, so we help you ask them for reviews after each visit.
Free SEO audit
Ready to be the HVAC company Google and ChatGPT recommend?
Book a free SEO audit call. I’ll show you where you rank on Google and in AI answers today, who is beating you, and the specific terms we can guarantee for your trade and city.
No contracts. $399/mo after setup. Cancel anytime.