Local SEO that puts your phone number on page one
When someone nearby searches for the service you offer, you should be one of the first businesses they see, on the map and in the results. We're a local SEO agency that only works with home service businesses, for one flat monthly price.
What local SEO actually includes
Local SEO is everything that decides whether you show up when a homeowner in your area searches for your service. For home service businesses, it comes down to five areas, and we handle all of them:
1. Google Business Profile
Your profile is the single biggest factor in Map Pack rankings. We set the right primary and secondary categories, write your services and description, add photos, post weekly, and answer questions. More on GBP management →
2. Service and city pages
One page per core service ("AC repair," "water heater installation") and per important city you serve, each written to rank and to turn visitors into calls. Generic "Services" pages that list everything don't rank for anything.
3. Technical SEO
Fast load times, mobile-first design, clean URLs, proper indexing, and schema markup. Our websites load in about a second because they're built as plain, pre-rendered pages served from Cloudflare's global network.
4. Citations and listings
Your business name, service area, and contact details listed consistently on the directories that matter: Bing Places, Apple Business Connect, Yelp, BBB, Angi, Nextdoor, and trade-specific sites. Consistency builds trust with Google and with AI tools.
5. Reviews
More reviews, more often, with responses that reinforce your services and service area. More on review management →
How local rankings work
Google ranks local results on three things:
- Relevance: how well your profile and website match what was searched.
- Distance: how close you are to the searcher, or to the city named in the search.
- Prominence: how well-known and trusted you are, based on reviews, links, mentions, and rankings.
You can't move your office, but relevance and prominence are fully in your control, and that's where we focus. For a deeper dive, read Google Maps ranking factors for home service businesses.
Local SEO built for your trade
The keywords, seasons, and competition are different for every trade, and so is our plan. Pick yours:
- HVAC SEO
- Plumbing SEO
- Roofing SEO
- Solar SEO
- Remodeling SEO
- Pest Control SEO
- Junk Removal SEO
- Electricians SEO
- Painting SEO
- Tree Service SEO
The Page One + AI Guarantee
Page one on Google, plus recommendations from AI assistants like ChatGPT, for the target terms we agree on together. We set those terms on your free audit call based on how competitive your trade and city are, so the goal is realistic and written down. And because it’s month-to-month, you’re never locked in.
Frequently asked questions
What does a local SEO company do for home service businesses?
A local SEO company makes your business show up when nearby homeowners search for your services. That includes optimizing and managing your Google Business Profile, building service and city pages on your website, fixing technical issues, getting your business listed consistently across directories, growing reviews, and tracking rankings. SEO Slushie also optimizes for AI answers from ChatGPT and Google AI.
What is the Google Map Pack?
The Map Pack is the box of three businesses with a map that Google shows for local searches like "plumber near me." It sits above the regular results and gets a large share of calls for service searches. Your position depends on relevance to the search, distance from the searcher, and prominence, which includes your reviews and overall reputation online.
Can you rank my business in cities outside my office location?
Yes, within reason. The Map Pack strongly favors businesses close to the searcher, so ranking on the map far from your address is hard. Organic results are more flexible: well-built service area pages and local content can rank your website in nearby cities you serve. We plan your target cities on the audit call based on where you actually work.
Do I have to sign a long-term contract?
No. After the one-time $1,000 setup, SEO Slushie is $399 per month, month-to-month. You can cancel anytime. We keep clients by getting results, not with contracts, and you always keep ownership of your Google Business Profile and domain.
Part of every SEO Slushie plan
Find out exactly what it takes to hit page one
Book a free SEO audit call. I’ll show you where you rank on Google and in AI answers today, who is beating you, and the specific terms we can guarantee for your trade and city.
No contracts. $399/mo after setup. Cancel anytime.